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Rob’s Minor Annoyance of the Week: No “Regular Pulp” Orange Juice
I was at Trader Joe’s today and was looking to pick up some orange juice. I didn’t want “no pulp” and I didn’t want “extra pulp”. I just wanted a regular amount of pulp, like we used to get in the old days when we didn’t worry about pulp. Well, all they had was lots of varieties of “extra pulp” and lots of varieties of “no pulp”. But there was no “regular pulp” or “some pulp”!
When did marketers decide that we were so pulp obsessed? I’m with Tony Soprano. In one episode, he complained to Carm that he likes his orange juice with some pulp.
Tony: (looks at orange juice) This says “with pulp.”
Carmela: You like it with pulp.
Tony: Not this much. I like the one that says “some pulp.”
(Carmela throws phone at him)
from The Sopranos Season Three
2 comments
As a purchaser for a Pulp-free family, I’m grateful for the option. Personally, I prefer fresh-squeezed with a little pulp, but I only get that on vacation breakfast buffets.
Why not just buy one extra pulp and one no pulp and mix?
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